Closed Beta — Now Open

Your horse. Your schedule.
Your training brain.

GaitEQ is the adaptive dressage training intelligence platform that turns every solo schooling session into structured, horse-and-rider-aware work grounded in classical principles.

Join the Beta Waitlist See How It Works
60 sec
To a complete session plan
Prelim → PSG
All EA dressage grades
Horse + Rider
Tracked as a partnership
AI-enabled
Never AI-led
The Reality of Amateur Dressage

You school alone
three to five times a week.

Most adult amateurs have a coach — but coaching is expensive, logistically demanding, and physically can't be present for every ride. The sessions in between are where real progress is made or lost.

🔁

The "same again" trap

Without a plan, riders default to familiar exercises. The same strengths improve. The same weaknesses remain. Rides blur together with no clear picture of where the training is actually going.

🐴

Your horse is half the equation

Existing apps track the rider. None treat the horse–rider partnership as the unit of performance. A stiff horse on a Tuesday needs a different session to a fresh horse on a Saturday — and any plan worth following should know that.

⏱️

Time and energy vary every day

A 40-minute after-work ride with low energy demands a fundamentally different session to a 90-minute weekend morning. Generic training plans ignore the variables that actually determine what a good ride looks like today.

📉

Progress without a picture

Without a readable, intelligent log you can act on, it is impossible to see whether Training Scale foundations are balanced, which movements are being avoided, or whether the workload is building appropriately for your horse.

The Product

Three screens.
One intelligent training companion.

Built for riders who are already in their boots. Every interaction is designed for the gate — not the desk. Today plans generate in under 60 seconds. Every session is automatically logged.

Today
Ride Readiness
Maintain today
Focus
Suppleness + Contact
Time available
45 minutes
Grade
Novice
Horse today
Steady, slightly stiff LH
Plan ready ↓
Log
Last 7 Days
4 sessions logged
14 May — 45 min
Suppleness · Novice
12 May — 60 min
Impulsion · Novice
10 May — 35 min
Rhythm · Lesson
8 May — 50 min
Contact · Novice
Consistent week
Insights
Training Scale Balance — 30 days
5 of 6 elements trained
Straightness undertrained
Collection not yet started
How It Works

From gate to plan
in under a minute.

GaitEQ is not a form you fill in. It is four taps and a ride with a purpose. The intelligence works in the background — all you see is a clear, tickable plan and, over time, a picture of your training that would otherwise take years to see.

01

Set your inputs

Time available, your energy, your horse's state and feel, and your Training Scale focus. Done in taps — no typing required.

02

Receive your plan

A structured warm-up, main exercises graded to your level with clear goals, and a cool-down — adapted to every input you gave.

03

Ride and tick

Work through the session. Tick each exercise. Add a one-line feel note if something stands out. Keep your eyes on your horse, not your phone.

04

Build your picture

The session logs automatically. Over time, Insights shows you whether your Training Scale is balanced, what is being avoided, and what to do next.

Why GaitEQ

Built differently.
On purpose.

Every design decision in GaitEQ comes back to four principles — the same principles that distinguish good dressage from busy riding.

I

Extends your coaching — never replaces it

Coaches are the centre of dressage development. GaitEQ is designed with deep respect for that expertise. It makes professional-style structure and exercise selection available for the rides your coach cannot physically attend — so the work between lessons reinforces what they teach, not contradicts it. When the coach program builder launches, your coach will be able to share progressive plans directly through GaitEQ.

II

Horse and rider, as a unit

GaitEQ is built with equanimity for both partners. Sessions track the state, workload, and progress of both horse and rider — reflecting the classical view that quality dressage comes from a balanced partnership, not from pushing one side harder. If your horse comes out stiff, the plan changes. If your energy is low, the plan changes. Neither partner is invisible.

III

Safety and sane progression

GaitEQ emphasises stepwise progression at each grade rather than social-media-driven jumps into movements the combination is not ready for. Every exercise is tied to clear Training Scale goals and grade-appropriate sequencing. The app helps you choose what is right for today — not what looks impressive on Instagram.

IV

AI-enabled. Not AI-led.

Timing, feel, creativity, and the real-time dialogue between horse and rider happen in the arena — not on a screen. GaitEQ uses AI to surface patterns, suggest focus areas, and highlight trends. But it never issues commands, and it never pretends to replace the feel you are developing every ride. You stay in charge.

Grounded Precise Supportive Safe Quietly premium
Closed Beta — Limited Places

Be in the first cohort.

Beta riders shape the product, test the planning logic against real horses and real conditions, and receive founding member pricing when GaitEQ launches publicly.

No spam. Early access only. Unsubscribe any time.

Founding Coach Partner Program — Open

What happens between
your lessons shapes the horse.

GaitEQ is built with deep respect for coaching expertise. It structures your students' solo rides around classical principles and your teaching approach — so the work they do without you reinforces what you teach, not undermines it.

Become a Founding Coach Partner How It Works
3–5×
Solo rides per student, per week
0
Current tools structuring them
Classical
Training Scale at the core
The Gap GaitEQ Closes

Your students school alone.
Right now, nobody helps them do it well.

For every lesson you give, your students school alone three to five more times. Those rides determine whether your lesson work consolidates or unravels. GaitEQ is designed to close that gap — with your philosophy, not ours, at the centre.

📋

Grade-appropriate structure

Students follow exercises from a curated activity library mapped to EA grades, grounded in the Training Scale — preventing the drift into unsuitable or unstructured work.

📊

A log you can read before the lesson

Students can share a clean session summary before each lesson. You arrive knowing what was worked on, how the horse felt, and what was difficult or easy — without asking.

🛡️

Safer progression between lessons

GaitEQ keeps students working at their grade. The platform is designed around stepwise progression — preventing the social media habit of chasing movements the combination is not ready for.

🤝

Your philosophy, not a generic algorithm

Founding Coach Partners directly shape how GaitEQ structures sessions. The activity library reflects classical principles validated by accredited coaches — not a generic fitness algorithm.

"GaitEQ is not positioned as a coaching replacement. It is designed to extend the reach of good coaching into the rides a coach cannot physically attend — and to help students arrive at lessons having done purposeful work in between."

GaitEQ — Identity Statement §4.1, Respecting and extending coaching
The Loop

GaitEQ and your coaching,
working in the same direction.

GaitEQ is most useful when it is part of a coaching relationship — not operating outside one. Here is how the session loop works alongside regular lessons.

01

Student plans the ride

They enter their horse, grade, energy, time available, and Training Scale focus. The plan is generated from the same classical framework you teach — adapted to what is realistic today.

02

Grade-appropriate session generated

Exercises are drawn from the GaitEQ Activity Library — curated to EA grade requirements and validated by Founding Coach Partners. Students work within what is appropriate, not above it.

03

Session logged with observations

Horse feel, rider state, exercise completion, and effort levels are recorded automatically. Tension, resistance, breakthrough moments — all captured as the ride happens.

04

Summary shared before the lesson

The student exports a clean log summary. You arrive to the lesson prepared — knowing what was worked on, what felt hard, and what the horse has been doing since you last saw them.

Founding Coach Partner Program

Shape the platform.
Reach your students where you can't be.

We are recruiting a small cohort of EA-accredited coaches to validate the activity library, inform session logic, and help build the tools coaches will eventually use to create and distribute their own programs — before those tools are finalised.

Access

Free lifetime access

Founding coaches receive permanent complimentary access to GaitEQ — including the coach dashboard and program builder when it launches. No subscription, ever.

  • Full app access from beta through launch
  • Early access to every new feature
  • Coach dashboard — priority access
Influence

Shape the activity library

Your expertise directly determines what exercises GaitEQ recommends at each EA grade and how the session logic sequences them. This is built-in validation, not a consultation gesture.

  • Activity library review and approval
  • Session logic validation calls
  • Named in the app as a Founding Coach
Revenue

First to the coach marketplace

When the coach program builder launches, Founding Coaches will be first to create and sell structured training programs through GaitEQ to their students — and to any GaitEQ rider looking for structured progression.

  • Priority placement in the marketplace
  • Favourable founding revenue terms
  • Direct student referral pathways
Express Interest as a Founding Coach Schedule a Conversation
Common Questions

We know what coaches ask first.

Straightforward answers to the questions every experienced coach brings to this conversation.

No — and this is a core design principle, not a marketing disclaimer. Dressage requires feel, timing, and real-time correction that no app can provide. GaitEQ is explicitly positioned as an extension of coaching into the rides you cannot attend. The Identity Statement that guides every product decision reads: "GaitEQ starts from a position of deep respect for coaching expertise and is designed to extend it into the everyday rides a coach cannot physically attend."
That is precisely why we are recruiting Founding Coach Partners before the product is finalised. Your input directly shapes the activity library and session sequencing logic. If you believe an exercise is inappropriate at a certain grade, or that the classical sequencing is wrong, that feedback changes what the app recommends. The library is not locked — it is actively being validated.
We are primarily seeking coaches accredited at EA Coach Level 1 or above, particularly those who coach and compete at Elementary grade or higher. FEI experience is valuable but not required. What matters most is current, active coaching practice and a classical framework for structuring progressive dressage training.
A full coach dashboard — where you can view student session logs, Training Scale balance, and horse workload directly — is on the H1 2027 roadmap. In the beta period, students share a session export (PDF or in-app summary) before lessons. The full connected coach-student experience comes in the second major release.
We ask for one onboarding call (60 minutes), two to three activity library review sessions (45 minutes each, all remote), and ad hoc written feedback during the beta period. There is no ongoing obligation. Founding Coaches engage as much or as little as suits their schedule — the more you contribute, the more the product reflects your approach.
Seed Round — Now Raising

The training intelligence platform
dressage has been waiting for.

GaitEQ is raising a seed round to move a validated, working prototype to a native iOS launch — targeting a high-spend, underserved global niche with no direct competition and a clear path to recurring subscription revenue.

Request Investor Deck Schedule a Call
$350K
Seed raise (AUD)
$1.2B+
Equestrian tech TAM
Zero
Direct competitors in market
Working
HTML/CSS/JS prototype built

GaitEQ is an adaptive dressage training intelligence platform that helps amateur riders turn solo schooling time into structured, horse-and-rider-aware sessions grounded in classical principles.

Its mobile-first planner, intelligent activity library, and AI-enabled insights give every ride a clear purpose, fit real-world time and energy, and support safe, progressive development alongside existing coaching.

Market Opportunity

A large, high-spend audience
with no structured solution today.

Adult amateur dressage riders are among the highest-spending recreational athletes globally. They have proven willingness to invest in their sport, a concrete unresolved problem, and no existing tool addressing it.

~9M
Dressage riders across FEI member nations
$12K+
Avg annual sport spend, adult amateur rider
3–5×
Solo schooling sessions per week, currently unstructured
$0
Market solutions for solo dressage session planning
Why Now

Four structural forces
converging at this moment.

The timing for GaitEQ reflects specific market, technology, and demographic shifts — not founder enthusiasm about a passion project.

Technology

AI is practical at mobile scale

Adaptive recommendation logic that required significant cloud infrastructure three years ago now runs in lean, mobile-first product contexts at seed-viable cost. The core GaitEQ planning engine is achievable within this raise.

Market

Equestrian tech is a genuine white space

The sport generates enormous annual spend but almost no product innovation. GPS trackers and heart rate monitors dominate the category. No player has addressed training structure, session planning, or horse-and-rider intelligence.

Behaviour

Proven willingness to pay for training intelligence

Oura, Whoop, TrainingPeaks, and Zwift have collectively established that serious amateur athletes pay premium recurring subscriptions for structured, data-driven intelligence. The mental model is already in place for GaitEQ's target user.

Demographics

Growing adult amateur participation

Post-2020 adult return-to-sport in equestrian disciplines grew materially across ANZ, UK, and Western Europe — expanding the reachable audience precisely as GaitEQ enters the market with a validated product.

Business Model

Three revenue streams.
One recurring foundation.

GaitEQ is subscription-first, with a coach program marketplace and B2B layer unlocking as the platform matures. The model is proven in adjacent categories — GaitEQ applies it to an underserved niche with high spend and low competition.

Primary · Live at launch

Rider subscription

Monthly and annual subscription for full access to Today planner, session Log, and Insights. Freemium acquisition tier (3 plans/month) drives conversions.

  • Target: $19.99 AUD/month · $179 AUD/year
  • App Store + Google Play distribution
  • Annual plan = 2 months free incentive
  • Target: 1,000 paying subscribers by end of 2027
Secondary · H1 2027

Coach program marketplace

Accredited coaches build and sell structured training programs through GaitEQ. The platform takes a fee; coaches earn from their expertise beyond lesson hours.

  • 15–25% platform take rate
  • Founding Coach Partners — priority placement
  • Test prep, competition build-up, rehab programs
  • Passive income stream for coaches
Tertiary · H2 2027

B2B — riding schools + clubs

Institutional accounts for equestrian clubs, riding schools, and EA competition preparation cohorts. Seat-based pricing; coach and student accounts bundled.

  • EA / FEI competition prep as primary entry point
  • Riding school student cohort accounts
  • Coach-facing dashboard and program distribution
Roadmap

From prototype to platform.

A working HTML/CSS/JS prototype is complete. Seed funding closes the gap to native iOS launch with a validated coach partner cohort and a paying subscriber base.

Now — Q3 2026

Seed + Beta

  • Close seed round
  • 200 closed beta riders
  • Validate planning loop
  • Recruit Founding Coach Partners
  • Activity library v1 finalised
Q4 2026

iOS Native Launch

  • SwiftUI native app
  • Subscription billing live
  • App Store — ANZ + UK
  • Coach log-share export
  • EA Prep through Elementary
H1 2027

Coach Layer + Growth

  • Coach program builder
  • EA test prep mode
  • Audio session guidance
  • Android + web companion
  • Full Training Scale Insights v2
H2 2027

Series A Ready

  • 1,000+ paying subscribers
  • Coach marketplace live
  • B2B pilot — clubs + schools
  • Expand to other disciplines
  • Series A raise preparation
Seed Round Detail

$350,000 AUD · SAFE Note

Pre-money cap to be agreed with lead investor. ANZ-based or internationally syndicated angels and pre-seed funds welcome.

Minimum cheque: $25,000 AUD  ·  Lead investor preference: $75,000–$150,000 AUD

40%
iOS native engineering and design to production-quality App Store launch
25%
Beta program, user research, and Activity Library expansion and validation
20%
Early marketing, equestrian community partnerships, and App Store launch
15%
Operations, legal (SAFE structuring, IP), and 6-month founder runway
Request Investor Deck Schedule a Call
The Team

Built by practitioners.
Guided by experience.

GaitEQ is founded from lived experience — by someone who rides dressage, understands complex system design at enterprise scale, and is building the tool they needed but could not find.

Elisabeth Goh

Elisabeth Goh

Founder · CEO & Product

Enterprise emergency and crisis management professional with over a decade of experience at the intersection of risk, resilience, and complex stakeholder environments. Background spans strategic consulting at Ernst & Young, emergency communications, policy development within NSW Government, and active operational service with NSW Rural Fire Service.

Outside her professional career, Elisabeth is the founder of GaitEQ — built for the rider who trains without a coach in the arena every day. Her work, whether in critical infrastructure resilience or equestrian technology, is grounded in the same instinct: structured thinking, safe progression, and showing up prepared.

Strategic consulting · EY Critical infrastructure resilience NSW Government policy Emergency communications Risk & governance frameworks Active dressage rider
+

Seeking: CTO

iOS / Swift Lead

Working prototype is complete. We are seeking a technical co-founder or lead iOS engineer with SwiftUI experience to take GaitEQ to native. Equity plus seed salary. Equestrian affinity a genuine advantage.

+

Seeking: Founding Advisor

EA Coach / Equestrian Industry

Advisory equity stake for a senior EA-accredited coach or equestrian industry figure who can validate the product's technical dressage content and open doors in the EA and FEI community.